Corporate Membership Email Marketing Strategy

Corporate Membership Email Marketing Strategy

As a fitness club, your customer profile is miscellaneous with only one thing in common – the desire to stay fit! Most of your customers have appealing schedules and long working hours. Your fitness club offers them a way to unwind at the end of the day while doing something healthy for their clan.
Individual minutes memberships help spread the word about your fitness club and increase
daily footfalls. However, it is the annual corporate memberships that hold the key to lucky profits. Not only does this give you access to lump sum funds, it also ensures a steady flow of clientele through the year. Your ancillary fitness lines and sports goods business is also beginning to find a few takers amongst your patrons and affords handsome retailer margins for you.
Who is your customer?
While flyers or adverts will help create awareness for your fitness club, it is the corporate deal that you should be busy negotiating. Target corporate assistance in the immediate area of your club and speak soon to the office HR personnel, pitching your business as the key to health in today’s fast paced life.
What is the best thing you can do for that customer?
Make fitness a fun and affordable activity that they can attending forward to at the end of each work day. Keep a gala ratio that makes it easy for them to convert from swindle sheet to annual memberships and take advantage of the many cost innumerable services offered to long term customers.
How are you action to do it?
You want to convert tabloid memberships to annual memberships, so as to get taller your turnover, while providing an supplementary user experience for your long term customers. Create a database ( The Fitness Circle ) of existing diary clients. Send them an email inviting them to upgrade to annual membership. Contact corporate help nearby your fitness club by doing email marketing to the HR department of help in the area inviting them to cement the Fitness Circle.
As a privileged Fitness Circle member they qualify for a major discount on the annual membership and membership renewals. Offer an early bird prize for the first 50 people who register, which can be low - profit fitness commodities item. Fitness Circle members also benefit from an spare value experience which could embody interactive events corresponding quarterly inter - company fitness competitions, where each member’s experience accrues points towards the corporate enumeration. You could also create gala Fitness Circle workout programs that avow for interaction between the single men and women who work out at your fitness club. Consider
introducing a coffee dispensing machine to increase the time weary by members within the fitness club. For an even more major user experience, pair - up with a symbolic catering company to create the Fitness & Foodies Pack where the lunch time workout comes hand in hand with a smashing diet potentiality - packed lunch!
Don ' t forget to conjecture Thank You
Every member that registers gets a thank you email and an automatic auditorium into the account Fitness Party draw. New members are also positive to fill in a ten interrogation scout that
will help you customize your service to their needs. Draw winners will receive a gift voucher redeemable at the time of membership renewal.
Questions could inject:
Special services they would be willing to pay a premium for when they visit the club. Top considerations while purchasing fitness gadgetry ( price, durability, quality, comfort, style, etc. Instance requests for friends who might be struck in a fitness program. Affair major you can regard of when to communicate with your members.
Becoming the “expert”
Newsletters are also used to constitute you as the “expert” in fitness related matters. This could receive tips on nutrition, the benefits of yoga etc. Uncommon offers can be sent out at specific intervals during the year – the content aims to tetchy sell your products and services – e. g.: you might start an after workout squeeze service or set up a sauna facility within your club premises. Offers can also help you pick up business during slow months. Create Set and forget emails for dates that are specific to a customer E. g. they could be a birthday or the date the members of the Fitness Circle from a specific office signed up. Consider creating reminders 5 days and 1 day before key dates e. g.: employee day, world health day, etc.
How do you measure success?
6 ledger surveys of the Fitness Circle members are conducted to measure key criteria – price, quality of service, variety of offerings, etc. Every on ice survey gets a reward – discount voucher redeemable against items purchased at the club’s fitness shop. Build the mail out – desire to incorporate the Fitness Circle should be sent out to your target market at regular intervals.